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Target Tiles

Threefold in sales in tiling accessories

Target Tiles is an online retailer of a wide range of tiles, adhesives, grouts, underfloor heating and other tiling accessories.

Target tiles came on board with us in September 2020, wanting to grow their online revenue without putting their profitability at risk. A challenge in managing this account has been the different buying path visitors go through whether they buy tiles or tile accessories

See Our Impressive Results
Threefold in Sales of Tiling Accessories

We saw a big opportunity in growing sales from adhesives, grouts and other tiling accessories, focussing on brand related searches (such as Mapei, Ardex, Schluter, etc), and separating the accessories from the tile products into different campaigns.

As the path to purchase is quite different for tiles compared to tiling accessories, this allowed us to use different bidding strategies. People looking for tiles may initially buy a sample order before coming back to place a full order, and hence value based autobidding is not appropriate in thise case.

However, for the tiling accessories, where people are likely to buy instantly, values based bidding would be appropriate. Having moved the tiling accessories into a different campaign, we could change to value based bidding , which has resulted in a significant increase in sales from the tiling accessories, maintaining a ROI over the target value of 500%

Overall Performance
Revenue/Cost
Tiling Accessories
Revenue/Cost

Tiling Products

Whilst we have achieved a significant increase in sales of tiling accessories, we are now focussing on increasing sales of tiles. To do so we have analysed the sample orders, determining the percentage of these resulting in full tile orders, and have determined the long term value of a sample order. Putting accurate tracking in place to track these sample orders, we can now use the value of the sample order to optimize the tile shopping campaigns, and try to increase revenue at an acceptable ROI

Partnership Programme

In 2023 we introduced a Partnership Programme for our top level Google Ads clients, which Target Tiles happily agreed to. As part of the Partnership Programme we look beyond the Google (and Bing) Ads account, to see how we can make improvements to the website that could have a positive effect on not just Google and Bing Ads, but also on organic and direct traffic.

By analysing GA4 data we look at ways to improve navigation on the website, with the aim to improve the engagement rate, which in the end will help to improve conversion rates.

For example, we suggested adding buttons on the tile, grout & adhesives page, for the wall and floor tile pages. The change has only been made recently, but so far traffic from this page to the wall and floor tile pages has doubled.

Here’s What People Say About Us

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Knowledgeable
We cant thank Sayu enough for all of the great support over the years and now even more the transformation of our Google Adwords account. Catherine has managed to drastically improve our conversions and reduce the cost at the same time! Many thanks again to the great team at SAYU!
stephen
Outstanding!
Knowledgeable, professional & reliable. We are in safe hands!
Grant Wallett
Customer for over 8 years
We have been working with Sayu for over 8 years and have enjoyed a consistent, professional service on all one off projects and repeat services from SEO, PPC and shopping feeds to hosting.
J Duggleby
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