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05 07 2021 10:56
This luxury furniture retailer has seen a significant increase in online orders since this new site was launched. Working with the client we are constantly analysing and changing to ensure that we stay ahead of the competition and maximise sales.
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21 12 2020 13:47
Google confirmed on December 3rd that it had begun rolling out another core update to its algorithm, and yesterday - December 16th, they confirmed the roll out was complete...
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17 09 2020 18:01
When marketing your casino, the obvious goal is to get more and more people to visit your website, register their membership and for them to try their luck against the house...
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14 09 2020 17:13
The biggest weapon in any content marketing arsenal focussed toward iGaming is creating shareable content tailored around the target market’s interests, rather than relating to a specific service or product...
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17 08 2020 16:40
In Britain today, there are over 3 million colourblind people which is around 4.5% of the entire population. With this in mind, it is important that we factor in these people when it comes to designing all marketing avenues...
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21 07 2020 14:20
Did your favourite brands become more empathetic about you during the first month of lockdown?
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Articles Latest
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6 min read
9 Dec 2024
Modern businesses are constantly searching for innovative ways to connect with their audience. The digital marketing landscape is evolving rapidly, and social media platforms have become the epicentre of these changes.
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10 min read
21 Jun 2023
Navigating through the labyrinth of digital advancements in this era, businesses are finding a stronger impetus to establish a potent online presence.
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8 min read
9 May 2023
Discover how changes in pricing can impact your Google Shopping traffic. Learn strategies to optimise your prices and boost conversions. Read now!
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6 min read
30 Mar 2023
Microsoft Advertising is probably the 2nd biggest Pay Per Click platform after Google, and although generating much lower levels of traffic, it still can be an important source of leads or revenue for any website.
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10 min read
16 Mar 2023
Google’s Paid Advertising program - now known as Google Ads - has been around since October 2000.
Over that time a lot has changed.
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5 min read
14 Mar 2023
In the last three years over the Covid period, some sectors have seen significant growth in their business, but with new challenges such as an increase in the cost of living, these sectors now seem to be shrinking.
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4 min read
3 Mar 2023
Stockton-based digital agency Sayu has achieved 2024 Premier Partner status in the Google Partners programme.
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7 min read
31 Jan 2023
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular and effective digital marketing strategies used to help businesses grow.
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5 min read
21 Dec 2020
Google confirmed on December 3rd that it had begun rolling out another core update to its algorithm, and yesterday - December 16th, they confirmed the roll out was complete...
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6 min read
17 Sep 2020
When marketing your casino, the obvious goal is to get more and more people to visit your website, register their membership and for them to try their luck against the house...
Read More...
5 min read
14 Sep 2020
The biggest weapon in any content marketing arsenal focussed toward iGaming is creating shareable content tailored around the target market’s interests, rather than relating to a specific service or product...
Read More...
10 min read
17 Aug 2020
In Britain today, there are over 3 million colourblind people which is around 4.5% of the entire population. With this in mind, it is important that we factor in these people when it comes to designing all marketing avenues...
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10 min read
21 Jul 2020
Did your favourite brands become more empathetic about you during the first month of lockdown?
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4 min read
19 Jun 2020
Following on from, how SEO can help online casino operators at a global level. We have put together an extensive language and location guide for your online casino...
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10 min read
4 Jun 2020
On the 4th of May Google confirmed that it was rolling out its second broad core update of 2020...
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5 min read
17 Jul 2019
Casino SEO remains incredibly useful for attracting newcomers to online gaming to your site as well as winning custom from more experienced players.
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5 min read
2 Jul 2019
Competition within the igaming market is intense, however, competing with the big casino and betting brands is possible. The big brands may have larger budgets for gaining brand recognition...
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10 min read
20 Apr 2019
SEO for the igaming is a constantly changing landscape, and as a result it can be difficult to keep up with what works, what doesn’t and what can lead to problems.
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9 min read
5 Apr 2019
Sports betting and casino gaming has exploded worldwide, so developing your SEO strategy to target multiple countries and languages can lead to sizeable growth pretty quickly.
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10 min read
3 Jan 2019
Worth around £5 billion annually, the UK igaming and online gambling sector is highly competitive. Big industry players and small operators alike are using ever more creative methods to stand out and appeal to new players.
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4 min read
19 Dec 2018
The UK igaming market is bigger than ever. To put this statement into context, the sector totalled £4.7bn in the period from April 2016 to March 2017.
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4 min read
4 Dec 2018
The aim of this article is to offer some general guidance on what you can expect from your Google Adwords budget and demonstrate the average CPC (cost-per-click)...
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5 min read
16 Aug 2018
We’ll start by saying that the content of this article is relevant to all casino brands including the goliaths of igaming.
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5 min read
12 Jul 2018
We recently published an article based on our analysis from the iGaming sector as it had turned up some unexpected results in terms of the link building strategies for some casinos and affiliates.
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7 min read
24 May 2018
We’ve been taking a look at how the search market for online casino has changed over the last 6 months in terms of overall visibility and rankings for the top 10 sites.
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3 min read
13 Jul 2015
With Google Shopping you can place your products in front of the people that are actively looking to buy them.
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5 min read
13 Jul 2015
The category page plays an extremely important part in the buying process. Most people browsing a website will use a category page to help track down the product they’re looking for...
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3 min read
13 Jul 2015
It’s essential visitors are able to get a real feel for the quality, finish and style of the sunglasses through the images available to them.
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6 min read
13 Jul 2015
According to SaleCycle, 69.8% of online shopping carts in the Fashion sector are abandoned.
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1 min read
23 Feb 2015
Sayu offers mobile responsive web solutions as standard to meet the needs of any business from simple CMS to full ecommerce solutions.
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2 min read
10 Feb 2015
Sayu's website platform is driven by a powerful, user-friendly and easy to manage Content Management System (CMS) which can be used for both ecommerce and non-ecommerce solutions.
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5 min read
12 Aug 2013
With the advent of the Internet many businesses have gone online and established their own websites. With thousands of websites offering every conceivable type of product and service, how can users ever find what they want?
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8 min read
12 Aug 2013
How Much You Pay Per Click with Google Adwords. How does Google calculate the actual cost you pay per click? An explanation of what a Google quality score is, and why you need a big one.
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4 min read
12 Aug 2013
Pay Per Click (PPC) advertising refers to advertising products or websites on the World Wide Web with search engines like Google, or price comparison sites like Kelkoo.
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10 min read
12 Aug 2013
In the white paper Optimal Bidding for Pay Per Click Advertising I have discussed how we determine the optimal bid for a keyword given the conversion rate and the value of a conversion to the company (which could be a fixed value, or a percentage of the order value).
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7 min read
12 Aug 2013
Part One
1. What is the Long Tail?
2. Google Adwords and The Long Tail: Click Through Rate and Ranking
3. Building the Long Tail: Category and Product Keywords
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6 min read
12 Aug 2013
Part Two
4. Building the Long Tail: Localization
5. Building the Long Tail: Spelling Mistakes
6. Building the Long Tail: Call to Action Keywords and Adjectives
7. Testing Pay Per Click (PPC) Creatives
8. Implementing & Managing the Long Tail
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10 min read
12 Aug 2013
An explanation of how optimising landing pages for pay per click can increase the profit of a campaign and the return on investment (ROI) of every click.
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8 min read
1 Jul 2013
Sayu’s experience in the online gambling sector goes back 7 years. We’ve been delivering highly successful casino SEO campaigns for a number of domains that have seen significant organic traffic growth as a result of our work.
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1 min read
28 Jun 2013
Google is continuously making updates to its UK index in order to fulfil its remit, as the number one search engine, by providing the most accurate and relevant search results.
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6 min read
28 Jun 2013
This is a guide to implementing Sayu's Conversion Tracking system onto your website, for existing Sayu customers.
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6 min read
15 Oct 2012
High rankings in organic listings are great to get traffic to your website. The higher you rank, the more traffic you can expect, but how much more traffic can you get in one of the top positions?
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2 min read
20 Jul 2012
On Yahoo UK’s main page (uk.yahoo.com), you can find links to the latest news stories, sport and entertainment. Many of these links go to the actual articles but not all of the links in “Today’s Hot Topics” do.
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5 min read
16 Jul 2012
When searching on Google Shopping and results are shown by relevance (which is the default), what does relevance actually mean? If you think the fields in the Google Merchant feed determine how relevant the product is to the search, you could be wrong!
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10 min read
14 May 2012
During April 2012 there have been changes in Google's ranking algorithm that has resulted in some sites being “penalized” for unnatural link building. Some sites have had messages from Google...
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7 min read
2 Apr 2011
The first Panda update in April has been followed up by several more updates during the last couple of months. Are these really updates with further changes to the Google ranking algorithm, or are they perhaps more of the same?
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