Key Results
Top Ranking for 'Essential Sailing Knots'
Organic Clicks Since Publication
Ranking for 150+ keywords in organic search
What We Set Out To Do
Our client supplies clothing and equipment to marine and watersports entusiasts.
Our aim was to provide content that would be appealing to the end user and stimulate interest and engagement with the clients brand. Our objective was to answer simple questions whilst retaining a level of curiosity from the user.
How We Did It
After discussion with the client and investigation of subject matters that were popular with the demographic audience, we embarked upon the creation of a series of guides.
Our team of in-house and profesional external writers set about researching and creating useful and meaningful articles. Our SEO team included well researched keywords that they knew would result in getting the information to the top of search engines to relevant users.
The results are being seen by an increase in organic clicks bringing new users to the website.
