Articles Hot
05 07 2021 10:56
This luxury furniture retailer has seen a significant increase in online orders since this new site was launched. Working with the client we are constantly analysing and changing to ensure that we stay ahead of the competition and maximise sales.
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21 12 2020 13:47
Google confirmed on December 3rd that it had begun rolling out another core update to its algorithm, and yesterday - December 16th, they confirmed the roll out was complete...
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17 09 2020 18:01
When marketing your casino, the obvious goal is to get more and more people to visit your website, register their membership and for them to try their luck against the house...
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14 09 2020 17:13
The biggest weapon in any content marketing arsenal focussed toward iGaming is creating shareable content tailored around the target market’s interests, rather than relating to a specific service or product...
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17 08 2020 16:40
In Britain today, there are over 3 million colourblind people which is around 4.5% of the entire population. With this in mind, it is important that we factor in these people when it comes to designing all marketing avenues...
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21 07 2020 14:20
Did your favourite brands become more empathetic about you during the first month of lockdown?
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Articles Latest
PPC Articles
4 min read
4 Dec 2018
The aim of this article is to offer some general guidance on what you can expect from your Google Adwords budget and demonstrate the average CPC (cost-per-click)...
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5 min read
12 Aug 2013
With the advent of the Internet many businesses have gone online and established their own websites. With thousands of websites offering every conceivable type of product and service, how can users ever find what they want?
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8 min read
12 Aug 2013
How Much You Pay Per Click with Google Adwords. How does Google calculate the actual cost you pay per click? An explanation of what a Google quality score is, and why you need a big one.
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4 min read
12 Aug 2013
Pay Per Click (PPC) advertising refers to advertising products or websites on the World Wide Web with search engines like Google, or price comparison sites like Kelkoo.
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10 min read
12 Aug 2013
In the white paper Optimal Bidding for Pay Per Click Advertising I have discussed how we determine the optimal bid for a keyword given the conversion rate and the value of a conversion to the company (which could be a fixed value, or a percentage of the order value).
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7 min read
12 Aug 2013
Part One
1. What is the Long Tail?
2. Google Adwords and The Long Tail: Click Through Rate and Ranking
3. Building the Long Tail: Category and Product Keywords
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6 min read
12 Aug 2013
Part Two
4. Building the Long Tail: Localization
5. Building the Long Tail: Spelling Mistakes
6. Building the Long Tail: Call to Action Keywords and Adjectives
7. Testing Pay Per Click (PPC) Creatives
8. Implementing & Managing the Long Tail
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10 min read
12 Aug 2013
An explanation of how optimising landing pages for pay per click can increase the profit of a campaign and the return on investment (ROI) of every click.
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8 min read
1 Jul 2013
Sayu’s experience in the online gambling sector goes back 7 years. We’ve been delivering highly successful casino SEO campaigns for a number of domains that have seen significant organic traffic growth as a result of our work.
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6 min read
15 Oct 2012
High rankings in organic listings are great to get traffic to your website. The higher you rank, the more traffic you can expect, but how much more traffic can you get in one of the top positions?
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2 min read
20 Jul 2012
On Yahoo UK’s main page (uk.yahoo.com), you can find links to the latest news stories, sport and entertainment. Many of these links go to the actual articles but not all of the links in “Today’s Hot Topics” do.
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5 min read
16 Jul 2012
When searching on Google Shopping and results are shown by relevance (which is the default), what does relevance actually mean? If you think the fields in the Google Merchant feed determine how relevant the product is to the search, you could be wrong!
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